Telenovelas Go Webnovelas

Posted in Blog, Web Content by with No Comments

Jul2010 01

With Hispanics over-indexing in many online usage categories, NBCU figured it was time to start super serving this audience by utilizing digital platforms. Telemundo announced it will premiere a new primetime full-length novella across the network’s digital platforms utilizing a new hybrid distribution model, prior to airing it on the network nationally. The 120-episode “Las [...]

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Social Media & TV Viewing

Posted in Blog, Social Media by with No Comments

Jun2010 24

Seventy-nine percent of regular social networkers say they would be likely to watch a TV show based on a recommendation from a friend via a social networking site, according to a new CTAM survey. Another 33% of the 1,500 regular social networking respondents said they were made aware of a new television show because of [...]

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