With Hispanics over-indexing in many online usage categories, NBCU figured it was time to start super serving this audience by utilizing digital platforms. Telemundo announced it will premiere a new primetime full-length novella across the network’s digital platforms utilizing a new hybrid distribution model, prior to airing it on the network nationally. The 120-episode “Las Aparicio,” about a family of three women who no longer rely on men in their lives, will launch on Telemundo.com via a new HD broadband player developed specifically for Telemundo by MSN. The show is being presented in two formats: as a free ad-supported show and as pay-per-view episodes without ads (priced at $2.99/mo, or 99 cents for a single episode.)
Tags: hispanic, latino, NBC, NBCU, novela, Telemundo, telenovela, Television, web
