Here’s an interesting tidbit about the increasing popularity of mobile apps.
Apps are slowly but surely replacing web browsing among smartphone users and use of mapping applications; in fact, recently surpassed use of maps via a browser, according to ComScore. For the three-month period ending April 2010, 26% of smartphone users accessed maps via applications, while 19% accessed maps via browsers in a month. Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93% to nearly 9 million smartphone users. Among those who accessed maps on their mobile devices, 87.2% did so from a car or another vehicle, with 17.2% doing so while walking, running or biking, and an additional 16.7% while using public transit.
Tags: application, Apps, browser, comscore, mobile
